SX (Twitter) Content Creation
We ghostwrite posts, threads and X Articles from your ideas, shape a reply strategy you stay in charge of and run an approval workflow, so you show up consistently on X without spending your day in the feed.
Most teams don’t have a speed problem. They have a decision problem. Here’s the 3-question filter we use before starting anything new ↓
Most teams don’t have a speed problem. They have a decision problem.
Before we start anything new, we ask three questions.
1. Does it move the one metric we care about this quarter?
The opportunity
Founders, investors, journalists and builders in tech, finance, media and AI trade ideas on X every day. A clear voice in those conversations helps the right people see how you think. It also takes daily attention that most busy professionals can’t give.
Timely takes let you add to industry news while it is happening.
Threads and Articles turn your know-how into something worth bookmarking.
Thoughtful replies to peers often matter as much as your own posts.
What we build
Concrete deliverables, not vague promises. You own every one of them.
Bio, header image, pinned post and handle review aligned with the topics you want to own.
A weekly set of posts, observations and short takes drafted from your ideas and voice notes.
In-depth threads and long-form Articles that unpack your frameworks, lessons and stories.
A shortlist of accounts and conversations worth joining, with guidance that keeps your replies personal.
A shared queue where you edit and approve everything before it is scheduled.
Post analytics read for the themes and formats that spark real conversation, feeding next month.
How it works
Choose a stage to see what happens there. The live engine alongside is the kind of system you end up with.
Ideas, takes & voice notes
Monthly calls and quick voice notes collect your opinions, lessons and reactions to your industry’s news.
Posts, threads & Articles
Writers draft in your voice using a style guide that covers tone, length, humour and topics to avoid.
Your edits, your call
Everything sits in an approval queue. Nothing goes live until you have read it and signed it off.
Scheduled and timely
Evergreen posts are scheduled ahead, while timely takes are turned around quickly for your approval.
Replies, relationships & review
You stay in the conversation with a shortlist of accounts to reply to, and we review what resonated each month.
17 capabilities included
Every capability below is available on its own or as part of the full system. We’ll recommend the smallest set that gets you the biggest result.
Who it’s for
Share the build, the lessons and the thinking behind your company in public.
Turn what you are building and learning into clear, useful threads.
Keep a consistent presence on X while you focus on longer work.
Take part in industry conversations with a voice that is distinctly yours.
Digital ecosystem
X Content connects to the rest of your digital ecosystem. Add what you need, when you need it.
Process
Your goals, topics, opinions and current X presence.
Positioning, voice guide, formats and posting rhythm.
Profile refresh, approval queue and scheduling setup.
First posts, threads and an X Article live.
Weekly drafting cycle with fast turnaround for timely takes.
Monthly reviews that sharpen topics and reply strategy.
Examples & use cases
Illustrative scenarios based on the kinds of projects we deliver. Every result depends on the niche, the offer and the work put in.
A technical founder wanted to share product lessons on X but kept putting it off. Weekly voice notes now become posts and threads, with a quick approval step that fits between stand-ups.
A commentator wrote detailed essays that rarely surfaced in the conversations happening on X. Each essay is now distilled into a thread and an X Article that link back to the full piece.
A leader wanted a personal account that felt human, not like a second brand feed. A clear voice guide and reply shortlist keep posts conversational, while the company account handles announcements.
FAQ
Still deciding? A strategist will answer anything else, honestly and without a sales script.
Ask us anythingNo. Working with a writer or editor is common and allowed. What X’s rules prohibit is platform manipulation: fake accounts, bought or traded engagement, coordinated boosting and automated spam. We never use any of them.
Ideally you. Replies are where relationships form, so we suggest who and what to reply to and can sketch ideas, but we recommend you write or personalise the replies yourself. Direct messages stay with you.
Not to start. Posts and threads work on any account. Some features, such as Articles and longer posts, are limited to paid subscriptions and availability changes over time, so we explain what is worth paying for in your situation.
We may use AI tools for research, transcription and first-draft structure, but every post is written and edited by a person against your voice guide and approved by you. We never publish raw AI output, and we follow X’s rules on synthetic and manipulated media.
No. Reach on X depends on the algorithm, timing and your topic, none of which anyone controls. We commit to clear positioning, strong writing, consistent publishing and an honest monthly review.
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Start your transformation
You bring the idea. We build the digital possibility. Tell us where you are and we’ll map the first step.
