Validation sprint
Problem interviews, a competitor review, a landing page and a waitlist or pre-sale test before any product code is written.
QMicro-SaaS Business
A small SaaS that solves one problem properly.
We test demand before we build, then ship a lean SaaS with the essentials done right: sign-up and login, Stripe billing, a clean dashboard, onboarding and analytics, so you launch something small, solid and yours.
- lines of code before validation
- 0
- core workflow in version one
- 1
- code, data & IP ownership
- 100%
Product healthOrbit · Production
7d30d90d
Active users4,812▲ 6.2%
Trial → paid18.4%▲ 1.3 pt
Churn1.9%▼ 0.4 pt
Daily active usageSessionsEvents
Oct 3 3,639 sessions
Sep 7Sep 14Sep 21Sep 28Oct 6
New sign-upsToday 38
- PSPriya S.northwind.studioPro
- LMLeo M.brightpath.ioFree
- AKAmara K.fieldnotes.coTeam
- DRDiego R.tallyhouse.appFree
- HNHana N.quietdesk.comPro
- TBTom B.loopkit.devFree
Plan mix6,240 accounts
Free 3,61958%
Pro 1,93431%
Team 68711%
The opportunity
Niche problems are too small for big software.
Large platforms build for everyone, which leaves specific jobs in specific industries badly served. A micro-SaaS does one of those jobs well for a defined group of users, with low running costs and a small team. Modern frameworks, payments and managed hosting make it realistic to build one without a full engineering department.
- 01Narrow and deep
One workflow for one audience beats a long feature list nobody asked for.
- 02Lean to run
Managed hosting, auth and payments keep the operating footprint small.
- 03Priced for ongoing value
Subscriptions tie what customers pay to the value they keep getting.
What we build
Everything it takes, built for you.
Concrete deliverables, not vague promises. You own every one of them.
Scope & product spec
The smallest version worth paying for: core workflow, user roles, data model and a clear list of what waits for later.
Auth & accounts
Email and social sign-in, password reset, team invites and roles, built on a proven auth provider.
Stripe billing
Plans, trials, upgrades, downgrades, invoices and a customer portal, with billing webhooks handled correctly.
Product dashboard
The core workflow in a fast, responsive web app with settings, notifications and an onboarding checklist.
Launch site & analytics
Marketing site, docs, product analytics and error monitoring, so you can see how people actually use it.
How it works
From first step to running system.
Choose a stage to see what happens there. The live engine alongside is the kind of system you end up with.
01/05
Validate
Demand before code
Interviews, a landing page and a waitlist or pre-sale show whether the problem matters enough for people to pay.
02/05
Scope
The smallest useful version
We cut the idea down to one core workflow, define the data model and agree what version one will not do.
03/05
Build
Auth, billing & dashboard
Short sprints deliver the app on a proven stack, with a staging environment you can click through every week.
04/05
Launch
Private beta, then public
A private beta irons out onboarding and bugs before a public launch on the channels your users already use.
05/05
Iterate
Usage, feedback & roadmap
Product analytics, support conversations and cancellation reasons shape what gets built next.
Revenue$48,240▲ 18.4%
New leads1,204▲ 32.1%
Conversion4.8%▲ 0.9pt
Hours saved126▲ this month
May 18 $6,420
Solutions
Choose the shape that fits.
Validate
A short sprint to test the problem, the buyer and the price before committing to a build.
- Customer interviews
- Landing page & waitlist
- Go or no-go recommendation
Build
Version one of your SaaS, scoped tightly and shipped on a proven, maintainable stack.
- Auth, billing & dashboard
- Weekly staging demos
- Full code handover
Launch & grow
Beta, launch and a steady cycle of improvements driven by how customers really use the product.
- Private beta & onboarding
- Analytics & feedback loop
- Monthly feature releases
17 capabilities included
What’s included.
Every capability below is available on its own or as part of the full system. We’ll recommend the smallest set that gets you the biggest result.
Validation01
- Customer interviews
- Competitor & pricing review
- Landing page & waitlist
- Pre-sale or demo test
Product02
- UX flows & wireframes
- Responsive web app
- Onboarding checklist
- Email notifications
- Settings & user roles
Platform03
- Auth & team accounts
- Stripe subscriptions & trials
- Customer billing portal
- Hosting, backups & staging
Launch04
- Marketing site & docs
- Product analytics
- Error monitoring
- Launch plan & directories
Who it’s for
Built for people ready to build.
- 01Industry insiders with a niche problem
Turn a frustration you see every day at work into a focused product.
- 02Solo founders and indie makers
Get a solid version one built while you focus on customers and sales.
- 03Agencies with a repeatable service
Productise a process you already deliver by hand into self-serve software.
- 04Teams testing a new product line
Validate and launch a small product without pulling your core engineers.
Digital ecosystem
Part of a bigger system.
Micro-SaaS connects to the rest of your digital ecosystem. Add what you need, when you need it.
Process
Discover to grow.
- 01Discover
Your idea, target users and what you already know.
- 02Strategy
Validation sprint, scope, pricing and tech stack.
- 03Build
Auth, billing, dashboard and the core workflow.
- 04Launch
Private beta, fixes, then a public launch.
- 05Automate
Onboarding emails, billing events and reports automated.
- 06Grow
A roadmap shaped by usage, feedback and churn reasons.
Examples & use cases
What it looks like in practice.
Illustrative scenarios based on the kinds of projects we deliver. Every result depends on the niche, the offer and the work put in.
Event photographer01
A client-gallery tool built for one kind of studio.
A photographer kept stitching together file shares and spreadsheets to deliver galleries and collect client selections. We validated the idea with other studios first, then built a focused gallery and proofing app with Stripe billing.
ValidationStripe billingDashboard
Logistics coordinator02
Spreadsheet chaos replaced by one shared dashboard.
A coordinator was tracking carrier quotes across spreadsheets and email threads. We built a quote-comparison dashboard with team accounts and roles, and launched it to a small beta of peers before opening sign-ups.
Team accountsPrivate betaAnalytics
Marketing agency03
A service delivered by hand, now self-serve.
An agency produced the same monthly report for every client by hand. We turned the process into a reporting product, kept existing clients on a managed plan and opened a self-serve tier alongside it.
Productised servicePlans & tiersOnboarding
FAQ
Straight answers.
Still deciding? A strategist will answer anything else, honestly and without a sales script.
Ask us anythingWhat if validation shows the idea won’t work?
Then you have saved the cost of a build. We report what we found honestly, and the interviews often point to a sharper version of the problem worth testing next. We would rather say no early than build something nobody needs.
Who owns the code and the customer data?
You do. The repository, hosting, domain, Stripe account and database are set up in your name, and we hand over documentation so any competent developer can pick up the code.
How long does a first version take?
A validation sprint usually takes a few weeks, and a focused version one typically takes a few months, depending on scope and integrations. We agree the scope up front and show progress on staging every week.
How do you price a micro-SaaS build?
Validation is a fixed-fee sprint. The build is quoted against the agreed scope, and ongoing support or growth work runs as a monthly retainer. Hosting, third-party tools and payment fees are billed to your own accounts, so you always see what the product costs to run.
Can you guarantee customers or recurring revenue?
No one honestly can. We reduce risk with validation, build a reliable product and give you clear analytics, but adoption depends on the market, the pricing and how consistently the product is sold and supported.
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micro-saas?
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