Creator sourcing & vetting
Shortlists of creators matched to your audience, checked for content history, brand safety and fit.
JUGC Shorts & Reels Creation
UGC videos that show your product like real people do.
We source and brief vetted creators, produce UGC-style shorts, reels and product videos, add AI-assisted variations where appropriate and secure clear usage rights, so you have fresh short-form creative for organic posts and paid ads.
- aspect ratios per video
- 3
- hook variations per concept
- 3+
- usage rights in writing
- 100%
Batch 41 · clip 07/12
TikTok
We turned one podcast into 30 clips
- 18.2K
- 640
- 1.1K
Reels
Stop posting at 9am. Do this instead
- 24.1K
- 812
- 1.9K
Shorts
The 7-second hook formula
- 9.6K
- 305
- 742
Hook rate68.4%▲ 4.1pt held past 3s
Avg. watch time0:41of 0:52 · 79% retained
Posts this week19across 3 platforms
MTWTFSS
ScheduledAuto-captions on
- Edits that doubled watch time18:00
- Why the first frame matters19:30
- One script, three platforms21:00
- Captions people actually readTue 08:00
- The batch-day checklistTue 12:30
The opportunity
People trust people, especially in a fast-moving feed.
Short videos that look and sound like a real person using a product often feel more relatable than polished adverts, which is why UGC now fills both feeds and ad libraries. Brands need a steady supply of fresh angles, hooks and formats to keep creative from going stale. The hard part is doing it at volume with real consent, accurate claims and usage rights you can rely on.
- 01Native to the feed
UGC-style videos sit naturally between the posts people already watch.
- 02Built for testing
Several hooks and angles per concept make it easier to learn what resonates.
- 03Rights in writing
Written usage terms cover where, how long and in which ads a video can run.
What we build
Everything it takes, built for you.
Concrete deliverables, not vague promises. You own every one of them.
Briefs & scripts
Concept briefs with hooks, key messages, approved claims and dos and don’ts, so creators stay authentic and accurate.
UGC shorts & reels
Unboxings, demos, routines, tutorials and honest reviews filmed by creators in vertical for TikTok, Reels and Shorts.
Ad creative edits
Hook variations, captions, cut-downs and 9:16, 4:5 and 1:1 versions built for paid testing.
AI-assisted UGC
Licensed AI avatar and AI voice variations for product explainers, always labelled and never presented as real customer reviews.
Usage rights & paperwork
Contracts, consent and likeness releases, usage terms, and Spark Ads or partnership ads permissions in writing.
How it works
From first step to running system.
Choose a stage to see what happens there. The live engine alongside is the kind of system you end up with.
01/05
Brief
Angles, hooks & claims
We define the concepts, hooks, key messages and the claims your product can genuinely support.
02/05
Match
Creators & contracts
We shortlist creators who fit, agree fees and usage terms in writing, and ship products for them to actually use.
03/05
Film
Authentic and on brief
Creators film in their own spaces and words, with guidance on lighting, sound and must-show moments.
04/05
Edit
Hooks, captions & formats
Raw footage becomes polished UGC edits with multiple hooks, captions and every aspect ratio you need.
05/05
Test
Learn and iterate
We review hold rates and ad results with your team, then brief the next round on what resonated.
Reach120,400
Visitors18,240
Leads2,416
Customers382
Cost per lead$4.12▼ 23%
ROAS4.3×▲ 0.6
Meta
Google
TikTok
LinkedIn
Solutions
Choose the shape that fits.
Creator-made UGC
Real creators using your product on camera, sourced, briefed, contracted and edited by our team.
- Vetted creators
- Product seeding
- Paid usage rights
AI-assisted UGC
Licensed AI avatars and voices for explainers and fast variations, clearly labelled and never framed as customer reviews.
- Licensed avatars
- Multilingual versions
- Disclosure built in
Ad creative packs
Monthly batches of hooks, edits and formats cut from your existing UGC library, built for structured testing.
- Hook variations
- Every aspect ratio
- Testing notes
17 capabilities included
What’s included.
Every capability below is available on its own or as part of the full system. We’ll recommend the smallest set that gets you the biggest result.
Creators01
- Creator sourcing & vetting
- Diverse creator rosters
- Product seeding logistics
- Contracts & releases
Production02
- Concept briefs & scripts
- UGC shorts & reels
- Product demo videos
- AI avatar variations
- Voiceover & captions
Ad creative03
- Hook variations
- 9:16, 4:5 & 1:1 edits
- Raw footage delivery
- Spark & partnership ads access
Compliance04
- Usage rights tracking
- Claims review
- Disclosure guidance
- AI content labelling
Who it’s for
Built for people ready to build.
- 01DTC and eCommerce brands
Keep paid social stocked with fresh creative without managing dozens of creators yourself.
- 02TikTok Shop sellers
Get demo-led product videos that fit the Shop feed and your affiliate program.
- 03App and software companies
Show real people using your product in short, relatable walkthroughs.
- 04Agencies that need creative capacity
Add a sourcing, briefing and editing team for UGC without building one in-house.
Digital ecosystem
Part of a bigger system.
UGC Creation connects to the rest of your digital ecosystem. Add what you need, when you need it.
Process
Discover to grow.
- 01Discover
Your product, audience, claims and ad channels.
- 02Strategy
Concepts, hooks, creator profiles and usage terms.
- 03Build
Creators contracted, products shipped, briefs signed off.
- 04Launch
First UGC batch filmed, edited and delivered.
- 05Automate
Rights tracker, renewal reminders and monthly creative refresh.
- 06Grow
Performance reviews feeding new hooks and creators.
Examples & use cases
What it looks like in practice.
Illustrative scenarios based on the kinds of projects we deliver. Every result depends on the niche, the offer and the work put in.
Clean beauty brand01
Real routines, with claims the brand can support.
A beauty brand needed fresh ad creative without risky promises. We briefed creators on approved claims, filmed real morning routines and delivered hook variations with paid usage rights.
Creator UGCClaims reviewPaid usage
Productivity app02
Short walkthroughs in creators’ own words.
An app team had polished demos that felt like adverts. Creators filmed short screen-and-face walkthroughs of real tasks, edited into vertical clips for TikTok and Reels.
App demosVertical editsOrganic & paid
Pet accessories seller03
A steady supply of creative for TikTok Shop.
A seller needed weekly product videos for the Shop feed. We combined seeded creator content with clearly labelled AI-voiced explainers, all cut into multiple hooks and formats.
TikTok ShopAI-assistedHook testing
FAQ
Straight answers.
Still deciding? A strategist will answer anything else, honestly and without a sales script.
Ask us anythingWho owns the UGC videos?
It depends on the agreement, so we make it explicit. Every creator signs terms covering where the video can run, for how long, whether it can be used in paid ads and whether it can be edited. You receive the files and a clear record of those rights.
Can you run ads from the creator’s account?
Yes, with the creator’s permission. TikTok Spark Ads and Meta partnership ads both need the creator to authorise access, and we agree the duration and fee for that in the contract before anything runs.
Is AI UGC honest?
It can be, when it is used openly. We use licensed AI avatars and voices for explainers and variations, label them in line with platform rules, and never present an AI character as a real customer sharing a real experience. Fake testimonials, including AI-generated ones, break FTC rules in the US and similar laws elsewhere.
Do creators have to disclose that they were paid?
When creators post on their own channels, yes: they must use the platform’s branded content or paid partnership tools and a clear disclosure. When you run a video as your own ad, it is plainly an ad, and every claim in it must still be truthful and backed up.
What do you need from us?
Product samples for creators, your brand guidelines, the claims you can substantiate and the channels where videos will run. We handle sourcing, briefs, contracts, filming coordination and edits from there.
More in UGC & Short-Form
Keep exploring.
Start your transformation
Ready to build your
ugc creation?
You bring the idea. We build the digital possibility. Tell us where you are and we’ll map the first step.